WRANGLER
EUROPE
global denim fashion brand
travelling brand monument
client: BSUR, Amsterdam
credits:
WINK, production
DAZED & CONFUSED, media partner
EMAKINA, digital production
credits:
WINK, production
DAZED & CONFUSED, media partner
EMAKINA, digital production
role:
#designresearch #conceptualdesign
#designresearch #conceptualdesign
brief:
Create an epic brand statement based on the ‘THIS IS WANTED’ platform
concept:
A travelling brand monument moving from Barcelona to Stockholm ending in Milan + spin off activation campaigns for sattelite markets. Like a festival laundromat at Lowlands festival and interactive window displays. Proudly representing Wrangler wanted values: rugged, monumental and inventive. An exercise in translating abstract mentality to concrete into the tiniest detail to epic proportions.
Supporting the Wrangler team, Penny Lee and Richard Harrington with design research and conceptual design.
