You could call me a ‘Visual Chef’.
Cooking up visual concepts for brands and scripts.
1. I turn your ingredients into tasty recipes.
Defining creative options based on brand values and positioning. Output: scenario’s, product concepts, content and activation directions and moodboards. As well as supporting directors with sourcing visual materials for treatments that represent their take on a script.
2. I then cook these recipes in my kitchen.
Creating visual concepts in line with brand identity. Delivering art direction that complements your big idea or is in service of the director’s vision.
3. I’ll plate it up, set the table and entertain the guests
Taking art direction into full completion: logo design and brand identities, visual materials and conceptual design for various consumer touch points. As well as preparing sets, crafting and sourcing props.
All done in collaborative spirit , utilising my wide network of kindred spirits. Always bringing flavour.
Find me in various independent local as well as international network kitchens: W+K, Tribal DDB, Havas LEMZ, BSUR, N=5, VBAT, XXS, ACHTUNG! McGarrybowen, FITZROY, Design Bridge, Less Agency, Natwerk, Buutvrij, Halal Amsterdam, MAD EYE, HEIMAT Berlin
Crafting various media, fashion and lifestyle recipes: AUDI, Absolut Vodka, COOP, Wehkamp, Veldhovengroup, AAF, ID&T, Asics, Gstar, NPO, KNAB, Chloe, Radio 538, We Fashion, Optimel, BNN Vara, Q music, Scantraxx Records, KNVB, Bugaboo, The Very Small Office Of Johan Kramer, HALAL Amsterdam