WEHKAMP
‘Zin In
Spring campaign
Youtube prerolls & animated gif series
client: HALAL Amsterdam
credits:
HALAL Amsterdam, production
Anne-Claire de Breij, videography
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credits:
HALAL Amsterdam, production
Anne-Claire de Breij, videography
role:
#campaignconcept
#copy
#artdirection
![]()
#campaignconcept
#copy
#artdirection
brief: Give us a campaign that gives us a little taste of spring to come on the backend of the last days of winter.
That time when we long for sunshine and bare legs and we prepare for when good times fiiiiinally roll in again.
*pitch winning concept:
Share the buzz of flowers popping, juices flowing and hips wiggling. Show everything we have been cravig for in the last dark days of winter. Inspired by Mick Jaggers’s dancing and time lapse videos of flowers in bloom, we chose to use animated gif’s as our tool. To be sprinkled online and all over social as Wehkamp’s ‘spring-energy-confetti’.In collaboration with Jan Wicher Emmes.
