AFFORDABLE ART FAIR AMSTERDAM
annual campaigns
client: AAF Amsterdam
credits:
Isabella Roozendaal, photography
Bill Tanaka, film & photography
Herb & Dorothy Vogel, inspiration
credits:
Isabella Roozendaal, photography
Bill Tanaka, film & photography
Herb & Dorothy Vogel, inspiration
role:
#production #copy
#artdirection #design
#production #copy
#artdirection #design
brief:
Create yearly campaigns reflecting the AAF ethos: Art for all, art on every wall.
concept:
Show how much fun and how easy it is to be an art collector. “Every collection starts with one” was pitch winning headline.
Inspired by Herb & Dorothy Vogel, he a NY postal worker and she a librarian, both art obsessed. Over time ammased what has been called one of the most important post-1960s art collections in the United States.
output:
outdoor, print, content, activation, spatial design + international adaptations
