SANDWICH
Love Your Twist
fashion retail
client: Veldhovengroup
credits:
HALAL Amsterdam, production
Karen Rozetsky, photography
Nils Gerbens, director
credits:
HALAL Amsterdam, production
Karen Rozetsky, photography
Nils Gerbens, director
role:
#creativestrategy #artdirection
#creativestrategy #artdirection
brief:
Develop big idea based on the new positioning.
concept:
Celebrate the small indiosyncrisies in the every day woman that make her beautiful and unique. As this connects to Sandwich’s collection design principle. The Sandwich twist: adding a detail in the construction of their garments that make the collections comfortable and flattering to wear for women in all shapes and sizes.
output:
A manifesto film, PR launch event and campaign, online platform, seasonal materials, pos and activation concepts.
In collaboration with Corinne Genestay and Roos Smit.
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Develop big idea based on the new positioning.
concept:
Celebrate the small indiosyncrisies in the every day woman that make her beautiful and unique. As this connects to Sandwich’s collection design principle. The Sandwich twist: adding a detail in the construction of their garments that make the collections comfortable and flattering to wear for women in all shapes and sizes.
output:
A manifesto film, PR launch event and campaign, online platform, seasonal materials, pos and activation concepts.
In collaboration with Corinne Genestay and Roos Smit.
