brief:
Define creative territory based on the positioning of this new brand.
concept:
#awardedwork
A manifesto, activation concepts and art direction all built on the world of self actualisation. Surrendering to the regime of a healthy lifestyle in an almost religious way will lead you to outdoing yourself and ascend to great fitness heights and mental and physical strenghts beyond your wildest dreams. All you have to do is... cross the line.
In collaboration with John Weich.
