HOWIE ROLL
_vegan fast food chain
brand identity
client: CIRCUS Ventures
#creativedirection #graphicdesign
CIRCUS Brand Architects
Amsterdam
#creativedirection #graphicdesign
CIRCUS Brand Architects
Amsterdam
Howie Roll is a venture strong on conviction and ambition. Founded by two ‘horeca tijgers’ and CIRCUS Ventures. Aiming to bring guilt free vegan fast food to the masses. And powering that mission by adopting the looks and behaviours of its lesser healthy yet world dominating counterparts.
This was brand building from scratch with scale up in mind: Modular Brand Assets, Formatted Communication pillars, The Menu Concept, Distinct product naming and tag lines. Bold in look & feel. Set in a Superhero font, Classic Red & Yellow fast food color palette, even a veggie family of playful Brand Mascottes and a kids menu box. All at a competing price points like the big boys have.
This was brand building from scratch with scale up in mind: Modular Brand Assets, Formatted Communication pillars, The Menu Concept, Distinct product naming and tag lines. Bold in look & feel. Set in a Superhero font, Classic Red & Yellow fast food color palette, even a veggie family of playful Brand Mascottes and a kids menu box. All at a competing price points like the big boys have.
With one big difference, an activist soul stirring up a food revolution. To be powerful and communicate as effective as possible we developed five content pillars to direct all communication. From brand activation formats for launches to social content strategy, to creative briefs for POS materials and staff onboarding practices.
A tasty labor of love, that saw the light a tad too early, but is still brewing in the underground. Keep your eyes out. You never know when Howie Roll’s again.
A tasty labor of love, that saw the light a tad too early, but is still brewing in the underground. Keep your eyes out. You never know when Howie Roll’s again.
