ABSOLUT VODKA
‘Be nothing
but Absolut’
TVC & social assets
client:
Laut von Leise, München
credits:
Saltwater Films, production
Dustin Schöne, director
MAD EYE Film Works, art dept
Laut von Leise, München
credits:
Saltwater Films, production
Dustin Schöne, director
MAD EYE Film Works, art dept
role:
#productiondesigner #artdirection #onset #handson
MAD EYE,
Film Works, Berlin - Hamburg
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#productiondesigner #artdirection #onset #handson
MAD EYE,
Film Works, Berlin - Hamburg
script:
Four cosmopolitans that defy conventions carve their own path in life. Fiercely ambitious outspoken personalities coming together.
concept:
Create props and scenes in the DIY spirit of creativity.
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Four cosmopolitans that defy conventions carve their own path in life. Fiercely ambitious outspoken personalities coming together.
concept:
Create props and scenes in the DIY spirit of creativity.
HET CONCERT
GEBOUW
graphic
refresh
clients:
The Royal Concert Hall, Amsterdam
The Royal Concert Hall, Amsterdam
role:
#artdirector #graphicdesigner
CIRCUS Brand Architects
Amsterdam
#artdirector #graphicdesigner
CIRCUS Brand Architects
Amsterdam
The grand dame of Amsterdam requested a little nip & tuck. So she would be more flexible and appear lighter on her feet.
Het Concertgebouw is always in pursuit of broadening their audience. The old identity was getting in the way. The frame was heavy and the amount of rules where stiffling creativity.
With minimal interventions we achieved maximum succes. Curating and freshening the colour options and freeing the rules brought much light and liveliness. By tightening the curves of the ‘lier’ we rejuvenated this classic icon.
By using her in crops we created a set of instantly recognizable frames. Resulting in an identity that feels contemporary, is easy to and appeal to a diverse audience and hold multiple genres besides classical.
SHIMANO EUROPE
_platform lifestyle category
narrative
ecosystem
client:
SHIMANO EUROPE, Eindhoven
credits:
RUBENPAULRUBEN, production
Ruben Van Duijn, director
Brian Hill & Jeroen Bont, photography
SHIMANO EUROPE, Eindhoven
credits:
RUBENPAULRUBEN, production
Ruben Van Duijn, director
Brian Hill & Jeroen Bont, photography
role:
#creativestrategy #artdirector #branddesigner
CIRCUS, Brand Architects
Amsterdam
#creativestrategy #artdirector #branddesigner
CIRCUS, Brand Architects
Amsterdam
CIRCUS was asked to create a platform from which SHIMANO Europe could enter the lifestyle category.
We gave them ‘The Five’.
Being marketleader in all sports categories, they were now faced with the task to shift from a niche audience to the masses. Moving from simply releasing technical info to gearheads to appealing to all.
We gave them ‘The Five’.
Being marketleader in all sports categories, they were now faced with the task to shift from a niche audience to the masses. Moving from simply releasing technical info to gearheads to appealing to all.
To make this pivot but also respect the 100 year legacy in excellence we narrowed our focus. We zoomed in on the equivalent of an athlete in the lifestyle category. This lead us to a set of aspirational archetypes we named ‘The Urban Achievers’
A cast of characters fleshed out by assigning extensive data output and of the output of various workshop sessions. Resulting in a systemic messaging framework that ensured relevance and guidance for all concept development.
Giving a voice and emotions to masterpieces in engineering. Making a functional brand emotionally available
Giving a voice and emotions to masterpieces in engineering. Making a functional brand emotionally available
SHIMANO EUROPE
_Just Ride
platform
identity
& content
client:
SHIMANO EUROPE, Eindhoven
credits:
Ruben Van Duijn, director
Brian Hill & Jeroen Bont, photography
production:
RUBENPAULRUBEN, Amsterdam
TRAVELLING FILM, Lisbon
THE NEXT CHAPTER, Amsterdam
SHIMANO EUROPE, Eindhoven
credits:
Ruben Van Duijn, director
Brian Hill & Jeroen Bont, photography
production:
RUBENPAULRUBEN, Amsterdam
TRAVELLING FILM, Lisbon
THE NEXT CHAPTER, Amsterdam
role:
#creativestrategy #handson #artdirector #branddesigner
CIRCUS, Brand Architects
Amsterdam
#creativestrategy #handson #artdirector #branddesigner
CIRCUS, Brand Architects
Amsterdam
Google & SHIMANO LIFESTYLE social channels.
Should your visual be uncredited,
I meant no harm, please contact me and we sort it out.
folio update in progress. please bare with me
DE BONTE KOE, chocolade van goeden huize
brand identity
client: DE BONTE KOE, Schiedam
role:
#artdirector #graphicdesigner
CIRCUS Brand Architects
Amsterdam
#artdirector #graphicdesigner
CIRCUS Brand Architects
Amsterdam
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*additional credits:
Google & DE BONTE KOE social channels.
Should your visual be uncredited,
I meant no harm, please contact me
and we sort it out. All good.
Google & DE BONTE KOE social channels.
Should your visual be uncredited,
I meant no harm, please contact me
and we sort it out. All good.